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The Importance of Exhibitor Metrics in a Post-Recession World
A new whitepaper offered by Redbank, NJ-based Exhibit Surveys, Inc. titled, “Exhibitions Must Deliver (Even More) Value to Exhibitors in the Post-Recession World,” does a thorough job of detailing the...
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How Exhibitors Can Sell the Benefits of RFID to Trade Show Organizers
For years, one of the hot “water cooler” discussions for event organizers has been about audits—showing exhibitors once and for all who, how many, and what type of visitors attend a show. Although...
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Using Data Visualization to Improve Exhibit Program Analytics
Except for accountants, actuaries, and statisticians, analyzing pure numbers can be a daunting task. Although the data collected using sophisticated lead retrieval and RFID (radio frequency...
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The Science of Shopping and the Trade Show Environment
Shopping is a science according to “retail anthropologist” Paco Underhill. The fact that “certain physical and anatomical abilities, tendencies, limitations, and needs are common to all people” means...
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Passive vs. Active RFID for Events
Alliance Tech announced some big news recently. We have entered into an agreement in which Alliance Tech assumes FISH’s business (and the use of their technology) in the trade show and conference...
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Creating the “Intelligent” Meeting
When used together, Smartphones, iPads and Radio Frequency Identification Tags (RFID) create an “environment” that provides meeting planners and corporate sales staff with the opportunity to deeply...
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Key Insights From Philips Healthcare’s “Extreme Measures” Case Study
The February installment of Exhibitor Magazine featured an article about Philips Healthcare’s exhibit marketing program. Led by event industry veteran Jeffrey Masters, the program is returning a...
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iPads at Trade Shows: The New ROI Enhancer
The Apple iPad has revolutionized exhibitor participation in trade shows. Its portability, size, and functionality make it the perfect device for sharing information and communicating on the exhibition...
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Using Tablets, RFID, and Social Media to Build an Intelligent Trade Show and...
This is the second of two posts on the topic of “Using New Tech Tools to Organize ‘Intelligent’ Events,” debuting at IAEE’s Expo! Expo! on Thursday, December 8, 2:30 p.m. – 3:45 p.m. Rich data and...
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Tech Trends to Watch in 2012
With so much event technology to choose from, it’s difficult (even for the experts) to predict which products, apps and approaches will gain the most traction with exhibition organizers, corporate...
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